Every euro of digital marketing is measured. Every euro of physical marketing is a guess.
Noticed detects and measures every appearance of your logo — and up to ten competitors' — across match footage, event photography and social posts inside the leagues and events we cover. Share of exposure, duration, prominence and estimated media value. Weekly.
The physical half of the budget renews on a PDF, not a dataset.
The share of a typical mid-market marketing budget sitting in physical inventory — boards, kit, wraps, stands, signage — with no per-placement reporting attached.
In the sponsorship packages we audit, one placement in twelve arrives with anything resembling delivery evidence. The rest is an invoice and a promise.
Median gap between a season ending and the sponsor receiving a value report — long after the renewal decision was already made.
Source: Noticed onboarding audits, 34 mid-market sponsors, 2024–2026.
Four steps. No cameras to install, no tagging to do.
Pick your brand and your competitors
Choose a covered universe, upload your logo library, and name up to ten competitors you want measured on the same basis.
Day 1 · self-serveWe use footage we already hold
Match broadcast, event photography and public social posts inside your universes are already ingested and rights-cleared. Nothing to install, nowhere to send a crew.
No hardwareDetection and measurement run automatically
Logos are detected frame by frame, tracked across shots, scored for prominence and priced against the published model — with a confidence value on every detection.
Model v3.1Weekly report and alerts
A dated report every week, plus alerts the moment a competitor appears on inventory they did not hold before. Everything exportable, everything queryable via API.
Weekly · APISix answers you can take into a budget meeting.
Every number below comes from the same detection stream, so the six views always agree with each other — and every one of them answers a question you are asked out loud every quarter.
How visible were we, next to our rivals?
Out of every second a logo was on screen in your league, this is the slice that was yours — broken out by the kind of inventory you actually buy, so you can see which placements carry your visibility and which ones barely register.
Which placements are worth renewing?
Each placement gets two numbers: how long it was visible, and how well it was seen — size, screen position, whether it was blocked or blurred. A board that filled the frame for six seconds beats a shirt logo that was on screen for twelve, and you can finally prove which is which.
What would this exposure have cost to buy?
We price your measured exposure at what the equivalent advertising would have cost on the open market. Put next to what you paid for the sponsorship, it gives you a return figure — and because the formula is published and applied identically to every brand, finance can challenge it and still arrive at the same number.
What did a competitor just buy?
An email the week a rival turns up on a placement they didn't hold before — or drops off one they did. You hear about their moves while the inventory is still negotiable, not when the season is over.
Did the campaign we paid for get put up?
The share of your approved assets we actually detected in the field, market by market and partner by partner. A low number is money you already spent on creative that never reached a single customer.
Are we getting more for the same money?
The same measurements, held on the same basis season after season. When the rights fee goes up at renewal, you can say whether last season's exposure went up with it.
We only report on footage we already hold.
Every league, competition and event in the index below is ingested today. If yours isn't here, ask — we add coverage on request and we'll tell you honestly whether we can.
Request coverage
Tell us the competition or event and the rights position. We come back with what we can ingest, what we can't, and when — before you pay for anything.
Same engine. Wider lens.
If you run a brand through subsidiaries, distributors or franchise partners, the question isn't only who got exposure — it's whether the assets you approved are the ones actually on the wall. Noticed reads partner-deployed material the same way it reads a stadium board.
Running today for a global sports retailer across 14 markets — auditing partner-deployed assets against the approved library every week.
Clubs and organisers: renew on evidence, price on data.
Delivered value, per sponsor
Give every sponsor a dated record of what their placements actually returned — duration, prominence, share against the rest of your inventory.
Renewals on evidence
Walk into a renewal with a season curve instead of a testimonial. Sponsors who can see the delivery argue about less.
Inventory priced on data
Rank your own placements by measured exposure so the rate card reflects what each position really delivers.
Priced per universe, not per seat.
One universe, three competitors. For a first honest read on what your physical spend returned.
Multi-universe with alerts and API access. For portfolios across leagues, events and markets.
Custom coverage, brand asset compliance, agency and multi-brand estates.
A universe = one covered competition or event series, your brand plus tracked competitors. Prices ex. VAT.
One formula. Published. Applied to everyone identically.
Media value is where measurement vendors lose credibility, so we fix ours in public. The weighting model, the rate-card sources, the confidence thresholds and the known limitations are documented and versioned. Your competitors are scored with the same numbers you are — that is the only way a share figure means anything.
The questions buyers actually ask
What exactly is covered — and what happens if my league isn’t? +
The coverage index on this page is the whole truth: every property listed is ingested today, with the sources and seasons we hold. If yours is missing, request it. We will tell you whether the footage and rights position allow it, what it costs to add, and how long it takes — before you sign anything. We do not sell reports on footage we do not have.
How accurate is the detection? +
Every detection carries a confidence value and nothing below 0.75 enters a report. Across covered broadcast footage, precision sits above 97% on primary inventory (LED boards, shirt fronts, backdrops) and lower on small, heavily occluded or motion-blurred placements — which is exactly why prominence is scored rather than assumed. Quarterly human audits on sampled fixtures are published with the model version.
How does detection actually work? +
You supply a logo library. We run frame-level detection across match footage, event photography and public social posts, track each instance across shots so a single board is not counted twice, then score it for size, screen position, occlusion and legibility. Duration and prominence combine into the weighted exposure figure that drives share and estimated media value.
Where does the data come from, and are the rights clean? +
Licensed broadcast and agency photography feeds for the properties in the index, plus public social posts accessed under platform terms. We hold the ingestion rights for everything we report on, and we report source and rights basis per property. We never ask you to supply footage you do not own.
How long does onboarding take? +
Starter and Growth are self-serve: pick a universe, upload your logo library, name competitors — your first weekly report lands within seven days, with backfill for the current season where we hold it. Enterprise asset compliance takes two to four weeks, mostly spent mapping your approved asset library and partner list.
Can you measure competitors without their permission? +
Yes — we measure what was publicly visible in footage and photography we are licensed to process. Every brand in a universe is scored with the same model and the same thresholds, which is what makes a share-of-exposure number defensible. No brand can buy a different weighting.
Bring one fixture. We'll show you what was on screen.
A 30-minute walkthrough on a real property you sponsor — detections, share of exposure and estimated value, on your brand and up to three competitors. No deck.
We'll come back with a slot.
Two working days at most, from a person, with two or three times to choose from. If you named a property we already hold, we'll run it before the call so there is something real on screen.
Privacy
What we collect. Only what you type into the two forms on this page: name, work email, brand, and the property or notes you add.
Why. To answer your walkthrough or coverage request. We do not add you to a mailing list, sell or share your details, or use tracking cookies.
How long. Requests are kept for up to 12 months, then deleted. Ask us at any time to see, correct or delete your data: hello@noticed.studio.